F1 Italian GP: WATCH: Heineken & Sir Jackie Stewart in bold F1 ad
Heineken has unveiled its first television advert🦩ising campaign since announcing its partnership deal🐎 with Formula 1 earlier in the year, with Sir Jackie Stewart taking a starring role.
With the high-profile new deal coming into effect this month, Heineken have released a big budget spot 🍸to emphasise its bold 'When You Drive, Never Drink' message which can be seen across billboards in Monza.
Starring Sir Jackie Stewart - both in person and in clever CGI form -, the commercial shows the three-time world champion refusing offers of Heineken throughout h🦩is racing career and on to this day.
The use of Sir Stewart is ඣof no coin🌜cidence, with the Scot regarded as a pioneer for leading the drivers' movement towards a safer Formula 1.
Watch the ad below:
Sir Jackie Stewart, 3 x World Champion. Safety pione🎃er. See his racing life with aꦿ surprising twist! -- Heineken (@Heineken)
