F1 Italian GP: WATCH: Heineken & Sir Jackie Stewart in bold F1 ad
Heineken has unveiled its first television advertising campaign since announcing its p♌artnership deal with Formula 1 earlier in the year, with Sir Jackie Stewart taking a starring role.
With the high-profile new deal coming into effect this month, Heinek𝕴en have released a big budget spot to emphasise its bold 'When You Drive, Never Drink' message which can be seen across🌳 billboards in Monza.
Starring Sir Jackie Stewart - both in person and in clever CGI form -, the commercial shows the three-time world champion🎶 refusing offers of Heineken throughout his racing career and on to this day.
The use of Sir Stewart is ofꦿ no coincidence, with the Scot regarded as a pioneer f🌊or leading the drivers' movement towards a safer Formula 1.
Watch the ad below:
Sir Jackie Stewart, 3 x World Champion. Safety pioneer. See his racing life with a su🔯rprising twist! -- Heineken (@Heꦛineken)
