Liberty Media quizzed about recreating Netflix’s Drive To Survive for MotoGP

The most talked-about ཧsuccess ꦛthat Liberty Media has had with Formula 1 is the creation of its own Netflix show.
Drive ꦦTo Survive, which focused on personalitieꦯs and storylines from within the paddock, is credited with helping to grow interest in F1 by engaging a different type of fan.
Liberty now own 86% of Dorna Sports and MotoGP and will try to positively impact the popularity of thꦆe wo𒉰rld’s top two-wheel series, too.
But could MotoGP be given its own version of Netflix’s Drive T💧o Surv༒ive?
“I don’t know about that,” Liber🧔ty CEO Greg Maffei responded to .
The 𝓀Liberty boss was told that Drive To Survive was a game changer for the growth of F1.
He respondedꦺ: “It was, but it wasn’t the only game changer.
“✃The real game changer was changing the focus from bওeing about the car, to being about the stories of F1.
“We꧂ had to reach out anܫd touch fans where they existed.
“Some fans want to know the exact difference between the RB20 and the RB19, or different tyre strategie🐼s…
“Other fans think th﷽at this driver is cute, or🎃 that driver is exciting and glamorous!
“Our goal is to reach all of those fans, where💟 they are, with what excites them.
“That opportunity exists in MotoGP as well.”
Maffei pledged 𒆙to “take some of the learnings, some of the successes that we’ve had with F1, some ofဣ the ideas, and some excitement and passion which is in the fan-base and extending it”.
Next week’s third round of the 2024 Moto𓃲GP season at the Circuit of the Americas is the only race in the USA.
F1, since Liberty Media took🐻 over, had added eye-catching grands prix in Las Vegas and Miami.
Maffei said about Mot🅰oGP: “Currently, they have one race in the United S𓂃tates.
“When we took over⛄ F1, they also had one race in the United States.
“I’m not suggesting that we’ll get to three. But 🐠the opportunity to gro𒅌w in the US…
“The opportunit🏅y to grow in other markets, new geographies.”
However, he🅠 added that Liberty would “probably not increase the total r🀅ace number, but to extend it to new geographies”.
The Liberty boss was asked if he plans to replicate how he has grown interest iℱn F1.
“I’m not sure it’s the playbook,” he said. “But I’d like to think that some of the things we’💮ve done to help the world see the value and power of F1, we can bring to MotoGP.
“Let’s call it pattern recognition.
“MotoGP is a thrilling sport, enormously exciting. I don’t thi💦nk we need to change that, at all. We don’t want to.
“Weꦰ want to sho🐈w the world how exciting the sport is.
“O🙈ur goal is to show the rest of the world how exciting this sport is.”

James was a sports journalist at Sky Sports༒ for a decade cov๊ering everything from American sports, to football, to F1.