Liberty Media quizzed about recreating Netflix’s Drive To Survive for MotoGP

“When we took over F1, they also had one race in the United States..."
Miguel Oliveira, MotoGP, Portuguese MotoGP, 23 March
Miguel Oliveira, MotoGP, Portuguese MotoGP, 23 March

The most 💝ꦐtalked-about success that Liberty Media has had with Formula 1 is the creation of its own Netflix show.

Drive To Survive, which focused on🍬 personalities and storylines from within the pa꧑ddock, is credited with helping to grow interest in F1 by engaging a different type of fan.

Liberty now own 86% of Dorna Sports and MotoGP an🎃d will try to positively impact the popularity of the world’s top two-wheel series, too📖.

But could M💜otoGP be given its own version of Netflix’s Drive To Survive?

“I don’t know about that,” Liberty CEO Gregꦰ Maffei responded to .

The Liberty boss was told ♎that Drive To Survive was a game changer for the gr💧owth of F1.

He responded: “It was, b🌳ut it wasn’t the only game♌ changer.

“Theꦓ real game changer was changing the focus from being about the car, to being about the stories of F1.

“We had to reach out and touch fans where they exi𒐪sted.

“Some fans want to know the exact dif💙ference between the RB20 and the🐼 RB19, or different tyre strategies…

“Other fans think that this driv🅺er is cut🎉e, or that driver is exciting and glamorous!

“Our goal is to rea✨ch all of those fans, where they🍨 are, with what excites them.

“That opportunity exists in MotoGP as well.”

Maffei pledged to “take some of the learnings, some of the successes th𝐆at we’ve had with F1, some of the ideas, and some excitement and passion which is in the fan-base and extending it”.

Next week’s t🐷hird round of the 2024 MotoGP season at the Circuit of the Americas is the only race in the USA.

F1, since Liberty Media tꦗook over, had added eye-catching grඣands prix in Las Vegas and Miami.

Maffei said about MotoGP: “Currently, they have one rac♛e in the ജUnited States.

“When we took over F1🎃, they also had one race in the United States.

“Iꦫ’m not suggesting that we’ll get to three. But the opportunity to grow in the US…

“The opport😼unity to grow in other markets, new geographies.”

However,ꩵ he added that Liberty would “probably not increaseꦫ the total race number, but to extend it to new geographies”.

The Liberty boss was asked if he plans to replicate how he has grown 🤪interest in F1.

“I’m not sure it’s the playbook,” he said. “But I’d like to think that some of the things we’ve done to help♕ the world see the value and power of F1, we can bring to MotoGP.

“Let’s call it pattern recognition.

“MotoGP is a thrilling sport, enormously exciting. I don’t think we need to change that, at all. We dಞon’t want to.

“We want to show the world how exciti💖ng the sꦛport is.

“Our goal is to show the rest of the world how🍸 exciting t♑his sport is.”

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