Aston Martin teams up with Racing Pride to raise LGBTQ+ awareness in F1

Aston Martin has announced a new partnership with Racing Pride to raise LGBTQ+ awareness in Formula 1 and wider motorsport.
Sebastian Vettel (GER) Aston Martin F1 Team AMR21.
Sebastian Vettel (GER) Aston Martin F1 Team AMR21.
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To coincide🍸 with Pride month in June, there will be a series of social and community initiatives to raise awareness of LGBTQ+ diversity and inclus𝔉ion as part of the partnership.

Racing Pride’s logos will ap☂pear on Ast𓄧on Martin’s AMR21 at the French Grand Prix later this month. 

Launched in June 2019, Raci♔ng Pride is a movement that promotes LGBTQ+ positively within the motorsport industry.

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The partnership follows on from F1’s #WeRaceAsO💜ne campaign which was launched last year.

Speaking💖 of the announcement, CEO and team principal Otmar Szafnauer, said: "Aston Martin Cognizant F1 Team is committed to being a safe and inclusive environment for the LGBTQ+ community, and our alliance with Racing Pride enables us to further that ambition – for our staff on both a personal and professional level.

"Working alo💃ngside our friends at Cognizant, we’re delighted to be able to communicate a more proactive stance – especially across Pride Month – but we’re committed to equality within the organisation, and this is a measurable step for us to undertake to showcase that determination.

"Additionally, we hope our engagement witღh this issue will act as a beacon for the rest of the motorsport world to follow our example."

Richard Morris, Racing Pride's co-founder, added: "This landmark partnership between Aston Martin Cognizant Formula One Team and Racing Pride will have a widely fel🙈t posꩲitive impact for the LGBTQ+ community.

"We look forward to continuing to work closely with the team as it constantly strives to create an inclusive culture in whic𒅌h all team members are respected, empowered, and valued.”

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