Honda Racing confirms new title sponsor

Yuasa announces title sponsorship of BTCC Honda Racing team for 2012-2014 seasons
Honda confirms new title sponsor, reveals new livery

Honda Racing has confirmed a new t꧂itle sponsorshiღp deal with Yuasa Battery Sales (UK) Ltd today, as well as showing off its new livery for the 2012 Dunlop MSA British Touring Car Championship.

2012 will mark the third year Yuasa has supported Honda Racing and the new title sponsorship deal will run for three-years. The squad will also now 🔯be named the 'Honda 🐟Yuasa Racing Team'.

The ♕announcement was ma🦋de at Honda's UK Manufacturing Facility in Swindon and followed the unveiling of the team's brand new Civic.

"From a business and team perspective we've developed a great🧔 relationship with Yuasa," said Honda (UK) managing director Dave Hodgetts. "Today's news will allow us to take that relationship from strength to strength over the next three years, looking at innovative marketing and brand initiati🌌ves linked to the excitement of racing."

Andrew Taylor, Yuasa Battery Sales (UK) Ltd's managing director, added: "Our 2011 sponsorship of Honda Racing proved a resounding success and was extremely beneficial in raising the profile of the Yuasa brand. Yuasa's partnership wit꧑h Honda is very strong and the new title sponsorship provides us with the perfect springboard for our ambitious UK and European automotive a💦ftermarket plans over the next three years.

"We are very pleased to add Yuasa's ꧙name to the team title and continuing our commitment to the team over the 2012 to 2014 seasons.

"With the sensational new Civic built to the BTCC's turbochar♈ged Next Generation Touring Car (NGTC) regulations, we can look forward to another season of very exciting racing as Matt Neal and Gordon 'Flash' Shedden take on all-comers to defend their titles."

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