Household name sports brand tipped to become AlphaTauri sponsor
AlphaTauri will reportedly bring in Adidas as their new title sponsor.
Yuki Tsunoda (JPN) AlphaTauri AT04. Formula 1 World Championship, Rd 17, Japanese Grand Prix…
Red Bull’s sister team has also been linked to welcoming Hugo Boss, the fashion brand, ꦯas a title sponsor 🐼but now Adidas are in pole position, report.
"As a matter of principle, we do not participate in speculation," a spok🍷esman for Adidas told the German Press Agency.
Björn Gulden was appointed Adidas CEO in 2022 but, during h𒅌is time at Puma, he had a close relationship with F1.
Puma signed an exclusive trackside deal with Formula 1 during ꩲhis time in charge.
A♈lphaTauri, who are set for a name change in 2024, could now benefit from Adidas’ massive reputation.
They have confirmed Daniel ꧂Ricciardo and Yuki Tsunoda as their driver line-up for next year.
