In Arden we Trust.
Arden International has signed a new title sponsor for its GP2 Series campaigns in Europe and Asia - coincidentally suggesting that Yelmer Buurman is pಌoised to be come its second driver for 2008.
Christian Horner's equipe, sponsored🅰 by Red Bull in 2007, has signed a three-year agreement with Trust International which will see the Dutch IT brand become its main backer in both GP2 championships. The team will be renamed Trust Team Arden.
Arden International has signed a new title sponsor for its GP2 Series campaigns in Europe and Asia - coincidentally suggesting that Yelmer Buurman is poised to be come its second drive𒈔r for 2008.
Christian Horner's equipe, sponsored by Red Bull in 2007, has signed a three-year agreement with Trust Internatio𒁃nal which will see the Dutch IT brand become its main backer in both GP2 championships. The team will be renamed Trust Team Arden.
"Trust is a very successful Dutch company, and actively involved in motorsport for several years," Horner said, "They have now decided to step into GP2 as part of their global brand strategy. ꦡThis support will ensure the team is a frontrunner in the next three years and we are looking forward to an exciting new season in both Europe and Asia."
The Trust logo has become well-known in international motorsport circles following CEO Michel Perridon's backing of Dutch drivers at various levels, starting with Jos Verstappen and going on to in﷽clude Christijan Albers, Robert Doornbos and both the Minardi and Spyker F1 teams a🐓ccordingly.
"We are very happy and proud to become partner of Arden International Motorsport," Perridon commented, "We have been watching GP2 very closely and we believe that t𓆉he series is a very attracti﷽ve marketing tool, as it is both highly competitive and the feeder series of Formula One.
"The races are becoming more and more popular and it fits the image and ambitions of the Trust brand to become a partner and title sponsܫor of the famous Arden team for three years. We will use the sponsorship for brand building and relationship marketing, but we also hope that it will give a boost to autosport in the Netherlands since the team will create new opportunities for talent. We are looking forward to the first season of Trust Team Arden which is now the only partly Dutch team in GP2."
Although Trust currently supports Renger van der Zande in the F3 Euroseries, the Dutch driver has his sights set on GP2 in 2009, adding weight to speculation that Yelmer Buurman - another F3 regular - could be poised to join Sebastien Buemi at Arden in 2008. The two parties have been talking about a deal for ಞthe coming season, an💜d Trust's arrival could be the clincher for Buurman, who has shone sporadically in both his F3 campaigns to date.