Aston Martin will retain "subtle" BWT branding on 2021 F1 car

Austrian water treatment company BWT’s branding will continue to feature on Aston Martin’s F1 cars in 2021 following its rebrand.
Lance Stroll (CDN) Racing Point F1 Team RP20.
Lance Stroll (CDN) Racing Point F1 Team RP20.
© xpbimages.com

Austrian water treatment company BWT’s branding will 🌠continue to feature on Aston Martin’s Formula 1 cars in 2021 following its rebrand.

BWT was the title sponsor of Racing Point last year, with the iconic pink colour of the company heavily adorning&n🧸bsp;the Silverstone-based outfit’s cars livery since 2017.

It had been expected that the partnership would end once Racing Point completed its rebrand ♓to Aston Martin, leading to speculation that linked BWT to rival teams including Williams and Haas.

Remote video URL

But Aston Martin confirmed on Wednesday that thꦐe collaboration will continue for at least another season, although not in its previous capacity, with Cogniza♔nt taking over as its new title sponsor.

Aston Martin’s 2021 car, which is to be unveiled n༒ext week on 3 March, will predominantly feature the famous British Racing Green colours.

"The look and feel of the new team will be very different, featuring an all-new🅰 base colour. Subtle BWT brand accents, as well as BWT brand logos, will remain a feature of the all-new Aston Martin livery,” a team stat🍨ement read.

Aston Martin team principal Otmar Szafnauer went on: "Our friends at BWT have been loyal supporters of this team and I am delighted they have chosen to b﷽e a partner of Aston Martin Cognizant Formula 1 Team.

“BWT will support our efforts to become more sustainable in all a🎀reas of the business, but especially in our trackside operations – a goal that marries up with Formula 1’s own sustainಞability objectives.

“This is a strong and historic partnership entering an i🌊mportant new era, and we are all excited to see what we can achieve ܫtogether.”

BWT CEO Andrea♏s Weißenbacher said: “I am proud to continue supporting t🌸his wonderful team of people and to start a new chapter with Aston Martin’s return to Formula 1.

“Having seen the team enjoy such a strong 2020 season, we believe▨ the years ahead are full of great promise and we want to continue supporting this team’s journey towards the front of the grid.

“As well as success on the track, we will work with Aston Martin Cognizant Formula 1 Team to achieve its objectives away from the trac𒊎k by becoming more sustainable.

“It means continuing the work from last year to cut down the use of disposable bottles at the track, minimise plastic waste and facilitate the local treatment and consum❀ption of water.

“Additionally, we are looking forward to st🌠arting cooperation with more people in the F1 community who are also convinced of our mission to fight for a plastic-free planet and who are reaཧdy to spread this mission to people around the globe.”

Read More