Formula 1 are holding “active” talks with Amazon over a potential deal to stream grand prix races, accor🔜ding to reports. 💦;

The that discussions between the championship and Amazon are underway regarding a deal that could see races streamed as F1 eyes a digital future beyond television broa⛦dcasting.

In the United Kingdom, Sky Sports F1 currently holds exclusive rights to air grands prix live until 2024, with the only free-to-air coverage coming via Channel 4’s highlights package, a deal which features live broadcasting of one🃏 race, the British Grand Prix.

Outgoing F1 CEO Chase Carey told the Financial Times that he has held “substantive discussions” with Amazon 🐬prior to handing over the baton to former Ferrari and Lamborghini boss Stefano Domenicalli who takes over in the new year.

“We are in substantive discussions [with] Amazon a🌟nd all the global digital platforms,” Carey said.

“They’re [an] incredibly important potenti𒅌al par𝄹tner and an opportunity for us to expand and grow our business.”

It comes as F1 owners Liberty Media continues to seek new ways to expand its audience and target a younger generation of fans who are increasingly switching to watching sport onli🌳ne.

As part of its ongoing digital drive, F1 has launched its own F1TV subsc😼ription and secured a deal with Netflix to produce its fly-on-the-wall ‘Drive to Survive’ documentary series.

Amazon, which has not responded to Carey’s comments, has had a major recent push to expand its coverage of live sport via its Amazon Prime Video subscription service, a portf♓olio which includes Premier League football, Tennis and Rugby.