Marseille, Shanghai and Miami among planned F1 Live venues in 2018

Formula 1 is set to expand its successful live event format that debuted in London last🍬 year b🍰y taking it to five new cities through 2018: Marseille, Berlin, Milan, Shanghai and Miami.

F1 Live London saw the majority of the sport's stars and a number of iconic cars🔥 hit th🍌e streets of the city centre, attracting a crowd of more than 100,000 fans days before the British Grand Prix at Silverstone.

F1 is now set to expand its live demonstrations through 2018, with commer🥂cial boss Sean Bratches confirming the planned cities f▨or events during the coming season.

Marseille, Shanghai and Miami among planned F1 Live venues

Formula 1 is set to expand its successful live event f🃏ormat that debuted in London last year by taking it to five new cities through 2018: Marseille, Berlin, Milan, Shanghai and Miami.

F1 Live London saw the majority of the sport'✨s stars and a number of iconic cars hit the streets of the city centre, attracting a crowd of more than 100,000 fans days before the Britis♛h Grand Prix at Silverstone.

F1 is now set to expand its live demonstrations through 2018, with commercial boss Sean Bratches confirming the planned ci𓆏ties for events during the coming season.

"We⛦ plan som𒀰ething similar in Marseille, Berlin, Milan, Shanghai and Miami, but not with so many cars," .

"We believe that this contact of Formula 1 with the audience oꦫutside the racetrack is important. It also carries our message to people we would not ot♑herwise reach.

"Formula 1 has been so exclusive over the years, that💙 it was only accessible to interested people. The same applies to sponsor🍰s.

"There is a lot of interest from compa✤nies for these events that are not ye🧜t in F1."

Liberty has faced criticism from some quarters for its investment in expensive events such as F1 Live, but Bratches stressed it would prove profitable in the long-term to both teams and♌ sponsors.

"If there is a business that has been so poor𝕴ly marketed as Formula 1, then everyone first of all understands that you have to invest in infrastructure," Bratches said.

"There used to be no department 🔜for sponsors, for digital platforms, for marketing, for communication, for the ru🤡les.

"This will one day pay♎ off to the extent tha🧔t everyone will appreciate the investment."

All five of the ♉cities named by Bratches are in countries hosting grands prix thꦓrough 2018, making it possible to stage the events in the days leading up to the race weekend.

Should F1 follow this plan, Sꦯhanghai would be the first city to host a live event in 2018 ahead of the Chinese Grand Prix oꦫn April 15.

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