Sky Sports’ dedicated Forꦅmula 1 channel will be sponsored by a Formula 1 manufacturer this season.

Audi have been coꦛnfirmed as the sponsor for Sky Sport༒s F1.

The three-year deal begins on Tuesday 18 February for the F1 75 Live launc𒁃h, where all 10 existing teams will unveil their liveries 🧸for the upcoming season.

Audi ꧅are still running as Sauber in 2025 but will evolve next year, when the new F1 regulations๊ begin.

Sky Sports are the official UK broadcaster♐ of F1. Every session of every race - plus their digital output and social media - will now be sponsored by Audi.

Audi step in to sponsor Sky Sports F1

Tony Moore, Head of Marketing at Audi UK, said: “Innovative engineering has always bee🐟n an Audi trademark, especially embodied in our range of performance cars.

“We’re excited to launch our partnership with Sky Sport🌠s Formula 1, the perfect platform through which to celebrate Vorsprung durch Technik.”

Karin 🧸Seymour, Director of Client & Marketing at Sky Media, said: “Our partnership with Aud💞i is truly multi-faceted.

“F1 has become one of the fastest-growing sports, with an increasingly diver꧟se and engaged fan base driving record TV viewership and online engagement.

“As partners to Sky Sports F1, we’re helping Audi connect with this n♋ew wave of fans and be at the heart o🌠f the conversation.”

Sky Sports’ coverage of F1 in 2025 will be withou🌸t one of their most famous faces.

Damon Hi🌌ll, the 1996 F1 champion, has stepped back from his long-term role.

“It's been a ꦫfantastic 13 years with Sky Sports F1 but all good thing▨s come to an end,” Hill previously said.

“I will 𝓡miss the most impressive bunch of professionals it has ever been my pleasure to have worked with. Looking forward to new challenges.”

Hill and Martin Brundle, who will remain at Sky Spo♛rts this year, were very critical of Red Bull’s Max Verstappen in 2024.

Verstappen’s driving style came under scrutiny as he battled with Lando Norr🍰is.

Verstappen criticised unnamed members of꧃ the British media when he returned to form in Brazil last season.

In 2022, Red Bull br🥃iefly boycotted interviews with Sky Sports. There was a disagreement over the handling of the 2021 Abu Dhabi Grand Prix fallout.

Sky Sports hold the UK broadcast rights to F1 until the end🔯 of 2029.