F1 has announced th💎at luxury watch brand TAG Heuer will return as the world championship’s o🦂fficial timekeeper from 2025.

The move comes as part of F1’s 10-year deal with LVMH that will bring a number of its luxury brands to the sport. The partnership with F1 owner Liberty Media is reportedly worth as mu🔜ch as $1 billion.

Starting from next season, TAG Heuer will again be F1’s official timekeeper, having💫 previously held the title between 1992 and 2003. High-end Swiss watchmaker Rolex had been a partner to F1 since 2013.

F1 is celebrating its 75-year anniversary in 2025 and will hold a fir꧟st-ever joint-season launch at the O2 in London on 18 February.

“I am delighted to welcome TAG Heuer as the Official Timekeeper of Formula 1 as they start the next stage of their long history in our s𒁃port,” F1 CEO Stefano Domenicali said.

“With their focus on innဣovation, accuracy and excellence, they are a natural partner, and I am excited to see how our intertwining heritage can tell new stories for the future as we celebrate our 75th year.”

TAG Heuer first appeared aꦓs a sponsor in F1 56 years ago and has partnerships in place with Red Bull and the꧅ Monaco Grand Prix.

“💮In a sport defined by mental resilience, physical strength, strategy, inno🍨vation and performance it is only natural for TAG Heuer to be at the very heart of Formula 1 as Official Timekeeper," said TAG Heuer CEO Antoine Pin.

"With decades of history in F1 connecting us to🦩 the most successful drivers and t෴eams of all time, we are honoured and privileged to be the name connected to the very thing that defines the winner: time.”

French fine winery M༺oet and fashion brand Louis Vuitt☂on are also expected to be confirmed as F1 partners as part of the LVMH deal.

Which F1 drivers wear TAG Heuer?

Unsurprisingly, given Red Bull’s partnership with th♔e brand, Max Verstappen and the outgoing Sergio Perez have sported TAG Heuer watches.

Four-time world champion Verstappen has a one-off TAG Heuer Monaco Titanium Special Edition, while Perez, who has been ditched by Red Bull for 2025, was seen wearing his own special edition of the TAG Heuer Carre🤡ra Tourbillon.

At Mercedes, Lewis Hamilton and George Russell wore IWC watches last season, while Ferrari and McLaren’s drivers sported Richard Mille ti🙈mepieces.

Aston Martin pair Fernando 🦩Alonso and Lance Stroll wore Girard-Perregaux, while Alpine signed with H. Moser & Cie for the 2024 season, and Racing Bulls partnered with Tudor.