Ferrari announce “historic” multi-year deal with HP to become new title sponsor
Ferr🥀ari have announced an "historic" new deal wit🐷h HP as their title sponsor.
Ferrari have announced that technolog♒y giant𝓀 HP will be their new F1 title sponsor on a “multi-year deal”.
F1’s most succes🐓sful constructor will be known as Scuderia Ferrari HP from the next race in Miami onwards.
It makes next weekend’s Miami Grand Prix an important one gꦓiven their new deal, 𒁏but also news that they will sport a one-off blue heritage livery.
They will change from their traditional scarlet ret to celebrate 70 years of Pr♑ancing Horse in the United States.
Two shades of blue - Azzurro La P💖lata and Azzurr🍌o Dino - will feature on their car in Miami.
The HP deal will encompass all aspects of Scuderia Ferrari, including the esports team and F1 Academy eౠntry.
Speaking of the announcement, Ferrari CEO Benedetto Vigna said: “Our founder passed on to us his continuous will to progress. From this stems our drive to innovate on the road and on the track, as well as ou💖r commitment to a sustainable future, from carbon neutrality to the education of the younger generation.
“In HP we have found the same values, which make it an ideal partner. We look forward to starting our collaboration and facing neꦺw opportunities and challenges ꦗtogether."
HP CEO Enrique Lores adde🌸d: “With technology, performance and exceptional craftsmanship fuelling the future, the partnership between HP and Ferrari is a natural fit.
“Both brands are built on rich histories that have endured the test of time. Through this unique collaboration, we also have an opportunity to reach new audiences, drive business growth,🧸 and create lasting impact for our shared cli💖ents and communities.
൲“Together we will leverage the global stage of racing to accelerate sustainable innovation.”
With a s🎶harp eye for F1’s controversies and storylines, Connor is the heartbe🎃at of our unbiased reporting.
