TMRW outꦯlined its goal of “technology-focused ventures that feature progressive approaches to sports, media, and entertainment” and was foꦅunded in response to LIV Golf’s emergence and juxtaposition to the PGA Tour.

In F1 terms, if teams and drivers decided to move into a separate series, not under the FIA’s control - this is what happened with Golf with 🥀regards to LIV and PGA.

TMRW's social media account announced Hamilton's iꦡnvolvement♑ on Tuesday, saying: “Coming TMRW: We're set to announce our investors. In the pole position, Lewis Hamilton.”

Hamilton continues to expa﷽nd his involvement outside of F1 as he already has a minority stake in NFL side Denver Broncos𒉰.

TMRW will work with the PGA as it loo൩ks to see off LIV Golf, 💛who are backed by Saudi Arabia.

• Lewis Hamilton now part-owns ൩NFL franchise the Denver Bronco๊s

Given Hamilton’s strong views on Saudi Arabia’s human rights and homosexuality laws, it’s not a surprise to see him♛🌟 involved.

“Do I feel comꦕfortable here? I wouldn’t say I do,' he said ahead of the 2021 Saudi Arabian Grand Prix. “But it’s not my choice to be here, the spoಞrt has taken the choice to be here.

“Whilst we are here it’s important we do try to raise awಌareness. In the last ra🌌ce you saw the rainbow helmet that I wore. I will wear that again here and in the next race [in Abu Dhabi] because it is an issue. 

“If anyone wants to take time to read what the law is for the LGBT+ community, it is pretty terrifying. There are cไhanges that neꦡed to be made.”