Lewis Hamilton named in world’s top 10 most marketable athletes
A study by SportsPro has measured “extensive data analysis, ad♈vanced social media monitoring, economic valuations, expert and consumer insights” to measure the most marketable athletes of 2022.
SportsPro’s most marketable athletes of 2022
1. Cristiano Ronaldo (football)
2. Serena Williams (tennis)
3. Lewis Hamilton (F1)
4. LeBron James (basketball)
5. Lionel Messi (football)
6. Naomi Osaka (tennis)
7. Virat Kohli (cricket)
8. Alex Morgan (football)
9. Sam Kerr (football)
10. Tom Brady (American football)
F1 drivers in the top 50
25. 168澳洲5最新开奖结果:Charles Leclerc
33. 168澳洲5最新开奖结果:Max Verstappen
35. 168澳洲5最新开奖结果:George Russell
The Mercedes driver’s perso♔nal fortune makes him the UK’s richest active sportsperson in 2022.
He sits comfortably on top of the list of 168澳洲5最新开奖结果:F1 driver salaries, ahead of Verstappen.
He also has an impres🧸sive list of investments which supplement his income, including a part-ownership role at NFL team the Den😼ver Broncos, where he was in attendance on Tuesday night.
Why are 168澳洲5最新开奖结果:F1 drivers so marketable?
Only footb𒊎all and tennis has more representation in the list of SportsPro’s top 50 most marketable sportspeople ℱthan F1.
Netflix series Drive To Survive is cited as a major reason for pro🍎viding fans with “unparalleled access”.
Drivers are “no longer hidden behind race helmets”, the⭕ report says.
Hamilton is the only sportsperson on the list to be awarded a 20/20 score for “brand strength”. He works with companies including Tommy Hilfiger, Monster Energy and UBS𒅌, Qualcomm, L’Oreal and IWC.
His st♑rength in discussing social issues is part of thꦛe reason that he appeals to brands, the report says.
The social media generation warmed to the likes o🍌f Leclerc and Russell, who featured on Drive To Survive initially as drivers for Sauber and Williams.
Red Bull driver Perez appears on the list in part because of his popularit💯y༺ in Mexico, his home country.
J෴ames was a sports journalist at Sky Sports for a d𝓡ecade covering everything from American sports, to football, to F1.
