Rich Energy links up with BSB team for 2025 season

Look Forward Racing has linked up with Rich Energy for th💫e 2025 BSB season.

Chris Fairburn, William Storey. Credit: X/Rich Energy.
Chris Fairburn, William Storey. Credit: X/Rich Energy.

Rich Energy is set for a return 🎐to the British Superbike Championship in 2025, having secured a deal with a private Honda team.

The C & L Fairburn Look Forward Racing squad shone at times last year, most notably at Thruxton where it mounted a challenge for the podium posit༺ions with Billy McConnell, ultimately achieving a third-place finish in Race 3.

The team is set to return to BSB in 2025 with a minor sponsorship with the energy𝔍 drinks brand Rich Eꦇnergy.

Per a statement posted to X (formerly Twitter) by Rich Energy, C & L Fairburn Properties Look Forward Racing team owner Chris Fairburn said: “Rich Energy is an exciting British brand that have been involved in motorbikes for many years at the [Isle of Man] TT, Mac💧au Grand Prix and BSB.

“I'm excited ✃to work with them as th𓂃ey take on the big boys in the energy drink market and we do the same on the track in British Superbikes and in road racing. This partnership offers enormous synergy.”

R𝓰ich Energy CEO William Storey added: “I've known Chris [Fairburn] for a number of years & admire his passion & investment in superbike racing.

“He has built a fantastic team of people and as we grow Rich Energy globally I fee𒀰l they are the perfect partners for us on two wheels with a similar David [versus] Goliath philosophy.

“The scope of this partnership excites 🐻me and I'm looking forwa🍸rd to working with C & L Fairburn Properties Look Forward Racing in 2025 and beyond.”

The partnership means Rich Energy will return to BSB after a two-year absence. It was last in the series in 2022, when it sponsore💝d the OMG Racing team which clinched the title that year with Bradley Ray.

There is also a possibility that the brand could enter the Bri𒁏tish Supersport Championship t🙈his year with two-time Finnish Champion Juho Kantola.

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