Explained: Valentino Rossi introduces the VR46 Agency

MotoGP legend Valentino Rossi continues to grow his brand with the new VR46 Agency, which is at the centre of new sponsors and commercial partners.
Valentino Rossi, MotoGP 2023
Valentino Rossi, MotoGP 2023

The nine-time world champ✤ion has always taken a hands-on approach 🎃with his MotoGP team, and that will continue going forward.

But that same commitm🤡ent has now been shown with the recent VR46 Agency which deals with the search for sponsors and commercial partners, while als💞o focusing on marketing consultancy in sport and market analysis. 

The VR46 Agency is partnered with Rossi’s VR46 Rider Acadꦯemy, which has produced many great riders in the premier class, including two-time reigning MotoꦛGP champion Francesco Bagnaia.

The majority of Rossi’s VR46 Academy contingent compete in the MotoGP world championship, as Franco Morbidelli, Luca Ma𝓡rini and Marco Bezzecchi are also part of the system. 

The VR46 Agency, which was implemented in the recent months, has already been꧂ r🎃esponsible for the arrival of title-sponsor Pertamina Enduro to Rossi’s MotoGP team. 

Leading the way as manager of the company is Gianluca Falcioni, who already works with Rossi’s VR46 Academy and looks af💞ter the♋ interests of Bagnaia.

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